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CWT's Business Travel Trends predicts technology will continue to drive change in 2013
Amsterdam | November 29, 2012
One of the consistent themes running through CWT's Business Travel Trends outlook for 2013 is the increased level of consumer-influenced technology at the service of the business traveler. This type of technology is finding its way into corporate travel through services such as travel review sites and mobile apps specifically designed for business travelers. Click here to view further examples in CWT’s Business Travel Trends in 2013.
Consumer technology is changing traveler behavior and expectations, and while companies are keeping a careful eye on cost optimization and the performance of their travel programs, they are also increasing their focus on how technology can better meet their travelers’ needs. With this in mind, CWT developed a series of traveler-focused tools based on “mobile”, “social” and “local” principles, including CWT To Go™, CWT’s award-winning mobile app and CWT Hotel Intel, a private hotel review site for business travelers.
Building on its promise of delivering the perfect trip to travelers, 2013 will see CWT further reinforcing its mobile services and providing an even more personalized and relevant approach for travelers by leveraging technology from its newly-acquired subsidiary, WorldMate. In addition, this technology will also allow content from various sources to be aggregated in one place.
Patrice Simon, CWT's head of innovation notes, “our travelers want to plan, book and manage their business travel as easily as they do their leisure travel. For travelers, 2013 will be about developing instant, relevant and bookable services. For companies, it will be about gaining access to large amounts of data from multiple sources via real-time dashboards.”
Simon continued, “access to multi-channel booking whether it is through web, Smartphone, tablet or other channels will bring the traveler back to the heart of managed travel. WorldMate’s technology will help us capture data from all of these channels. The more data companies have about their travelers, the more visibility they gain over travel spend and behavior. This will allow companies to design better safety and security strategies and give travelers more personalized and relevant information. It’s a win-win situation for both parties.”
More detailed information on Travel Management Priorities and Business Travel Trends will be available in January 2013!
About Carlson Wagonlit Travel CWT is a global leader specialized in managing business travel and meetings and events. CWT serves companies, government institutions and non-governmental organizations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel program in terms of savings, service, security and sustainability. The company is also committed to providing best-in-class service and assistance to travelers. CWT services and solutions comprise Traveler & Transaction Services, Program Optimization, Safety & Security, Meetings & Events and Energy Services. In 2011, sales volume for wholly owned operations and joint ventures totaled US$28.0 billion. As part of its commitment to responsible business, CWT is a signatory of the United Nations Global Compact Ten Principles. For more information about CWT, please visit our global website at www.carlsonwagonlit.com. Follow us on Twitter @CarlsonWagonlit.
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