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T.G.I. Friday's® offers guests more choices with new mobile app
Carrollton, Texas | April 27, 2012
Whether celebrating the liberating feeling of Friday by sipping a Jackberry Smash while mingling at the bar or indulging in craveable dishes like the Spicy Craft Beer Cheese Burger, paying the tab at T.G.I. Friday's® is fast and easy with the new T.G.I. Friday's Mobile App for iPhone and Android. The app is the first from a casual dining chain that gives guests the ability to start a tab, keep track of it and pay directly from their phones when ready to call it a night, making it easier than ever to enjoy Friday's.
"This new app puts the Friday experience at guests' fingertips - whether they're looking for the closest Friday's to celebrate and indulge or if they want to pay their bar tab quickly," said Ricky Richardson, chief operating officer at T.G.I. Friday's.
The app provides Friday's guests with convenience, ease-of-use and seamless integration into the dining experience. In addition to the quick pay and location finder functions, the app allows guests to extend the social life of the bar to their online networks where they can share updates from happy hour, check out special drinks and menu promotions and learn about the latest happenings at their local Friday's restaurant.
The app, whose unique mobile payment functionality is powered by Tabbedout, was developed in a joint collaboration between the mobile solutions company, Carlson IT, Illume Mobile and The Richard's Group's Click Here, Inc. The app technology automatically integrates with Friday's point of sale software, MICROS, enabling a seamless transaction for both consumer and staff without the need for additional hardware.
T.G.I. Friday's also has enhanced the mobile experience for other smartphone users, recently launching a new website design that provides a mobile-friendly experience with full functionality.
"The launch of the T.G.I. Friday's app is only the beginning for us in this realm. We look forward to continuing to enhance the digital experience and new mobile app with more functionalities to come," said Richardson.
Smartphone users can now go to Apple App Store or the Android App Market to download the free app. Pay at the table functionality is available at more than 300 participating Friday's restaurants.
For more news and updates from T.G.I. Friday's, consumers can follow the brand on Facebook (http://www.facebook.com/TGIFridays), Twitter @TGIFridays and YouTube (http://www.youtube.com/tgifridays). For any additional information, visit www.fridays.com.
About T.G.I. Friday's
T.G.I. Friday's restaurants offer authentic American food and exciting drinks in an atmosphere that provides an energizing Friday feeling – any day of the week. Friday's® guest recognition program, Give Me More Stripes®, rewards our loyal guests with great deals and fun events year-round, creating an engaging customer experience. As the original casual dining restaurant, T.G.I. Friday's differentiates itself with a unique point of view which promises to exhilarate its guests with the feeling of Friday. T.G.I. Friday's, which operates more than 900 restaurants in more than 60 countries, is also famous for its knowledgeable and charismatic bartenders, approximately 8,000 of whom compete annually for the title of the "Greatest T.G.I. Friday's Bartender in the World." For more information, visit www.fridays.com.
Nicole Bott of Peppercom, +1-212-931-6168, email@example.com