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Rezidor announces partnership with Turkish Airlines; Miles&Smiles members to benefit from Radisson Blu partnership
Brussels, Belgium | July 23, 2010
The Rezidor Hotel Group, one of the fastest growing hotel companies worldwide, announces their new partnership with Turkish Airlines frequent flyer program “Miles & Smiles”. With immediate effect, members of “Miles & Smiles” earn 500 miles per stay at a Radisson Blu hotel in Europe, Middle and Africa. A special launch offer includes double miles from 15 July – 15 September 2010 and a 15% restaurant discount at Radisson Blu Hotels in Turkey.
“This partnership further strengthens our growing presence in the Turkish market. Rezidor currently operates two Radisson Blu hotels in Istanbul, one in Ankara, and a new Radisson Blu resort in Cesme”, comments John Kennedy, Vice President Marketing & CRM at Rezidor. “We are delighted to become a partner of Miles&Smiles and look forward to the opportunities that this provides to develop business in and from Turkey.”
“The number of places where Miles&Smiles members can earn miles is increasing day by day. We would like to offer our most loyal passengers the option for a stay at reputable establishments. Within this context, we are delighted to partner with the international hotel chain Radisson Blu” adds Orhan Sivrikaya, Executive Vice President Commercial at Turkish Airlines.
Turkish Airlines was founded in 1933 with a fleet of 5 aircrafts only, and is today Turkey’s leading global carrier with a fleet of 142 airplanes and 25 million passengers. Turkish Airlines is a member of Star Alliance since 2008 and is today a 4 star airline company flying to 164 destinations around the world, comprising 38 domestic and 126 international destinations.
The Rezidor Hotel Group currently features more than 400 hotels in operation and under development with more than 86,300 rooms in Europe, Middle East and Africa. The company’s core brands are the First Class- and Full Service-brand Radisson Blu and Park Inn, a young and dynamic mid market brand. Rezidor also operates properties of The Regent and Country Inns & Suites in EMEA, and has signed a worldwide licence agreement with the Italian fashion house Missoni in order to operate and develop the new lifestyle brand Hotel Missoni.
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