Carlson Marketing Named to Third Annual 'CMI 25' List by Corporate Meetings & Incentives Magazine

MINNEAPOLIS | September 08, 2009

Carlson Marketing today announced that it has been named to the third annual "CMI 25" list of the industry's largest and most influential full-service independent meeting and incentive travel management companies focused on the corporate market. This marks the third consecutive year Carlson Marketing has been cited as a leader in the meetings and incentives industry.

Compiled by Penton Media's Corporate Meetings & Incentives® magazine, the leading information source for the $93 billion corporate meetings and events industry, the CMI 25 provides an essential resource for corporate executives and meeting professionals seeking partners for outsourcing all or parts of their programs. The CMI 25 appears in the September issue of Corporate Meetings & Incentives and is available on

"Outsourcing of meeting and incentive travel planning has become increasingly important to Corporate America, and our CMI 25 report is the only place meeting planning and procurement professionals can turn to for information on the buying power and capabilities of these important partners," said Barbara Scofidio, editor of Corporate Meetings & Incentives. "Based on extensive research by our staff, the CMI 25 list is a unique snapshot of the leading companies in the industry."

At Carlson Marketing engagement and events are a major part of the company's focus under the leadership of Fay Beauchine, president, Engagement & Events. "We've been getting companies engaged with their key audiences virtually or in person for years. We all know face-to-face meetings are critical in building long-term relationships," said Beauchine. "In fact, "Harvard Business Review just published a study of its global subscribers that says 95 percent of them see face-to-face meetings as 'a key factor in successfully building and maintaining long-term relationships.' Meetings will always be an important part of a company's internal and external marketing plans. And we'll be there to help them make the most of it."

The magazine's editors selected CMI 25 companies based on several factors, including the number of meetings and incentive travel programs managed in 2008 and the total number of room nights represented by those meetings and incentives. They also evaluated the number of full-time employees at each company, as well as the percentage of the company's revenues that came from organizing corporate meetings and incentives, versus association meetings or other sources.

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About Carlson Marketing Worldwide

Carlson Marketing helps global Fortune 1000 clients increase their ROI by designing and delivering sales and marketing programs that drive measurable results. Carlson provides its clients with cool new marketing concepts, coupled with rock solid delivery across its two global service offerings - Brand Loyalty and Engagement & Events - supported by six core capabilities: Strategy & Planning; Creative, Interactive & Media; Incentive & Event Management; Award Services; Technology Services; and Decision Sciences.

Carlson Marketing employs 2,500 marketing professionals in 44 cities across 15 countries.

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