Carlson Marketing Experts Share Knowledge at the Chicago Motivation Show

Minneapolis, MN | September 23, 2008

"If you want to know how to motivate your employees and your customers, turn to the Carlson Marketing experts."

Those words from Carlson Marketing Executive Vice President for Engagement & Events Fay Beauchine are playing out at the annual Motivation Show in Chicago this week where seven Carlson Marketing executives will share their extensive research and expertise with anyone who has the price of a ticket.

Some of the hottest trends are being addressed: using mobile marketing to motivate customers, using analytics to measure the right stuff and create action plans based on the learnings, building stronger loyalty programs with stronger relationships by looking at the drivers in engagement practices from around the world, and various ways to unite employees and build the employer brand.

The Carlson Marketing speakers and their topics are:

Tuesday, September 23, 2008, 10-11:15 a.m.

Jeff Anulewicz, Senior Planner & U.S. Mobile Marketing Lead, Carlson Marketing;
Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive

Making Mobile Motivate: Overcome the Intrusiveness and Mobilize Your Company

The Internet has created a society of seekers, a culture of consumer control with an ability to opt in or out on a whim, all while seeking to be more mobile yet remain even more connected. Many brands have been sampling the use of mobile in their marketing mix- often in simple promotional text-to-win campaigns. But the big wins occur when mobile is deployed across multiple consumer and stakeholder touch points - as a key component of a multi-channel relationship. We call this "Mobilizing Companies" - and activating campaigns. In this session you will learn:

How to integrate mobile as part of a larger multi-channel brand experience vs. incremental after-the-fact additionsHow to use mobile for both marketing and operational communications given that the majority of mobile is transaction basedHow to use mobile to drive trusted loyal relationships and sales without being intrusive

Tuesday, September 23, 2008, 1:30-2:45 p.m.

Kurt Paben, Vice President, Engagement & Events, Carlson Marketing;
Jennifer Rosenzweig, Senior Director, Engagement & Events, Carlson Marketing

Attendance is Nice; Engagement is Better: How to Use Meetings, Incentives and Events to Truly Influence Behavior

This session will discuss how organizations can use meetings, incentives and events to engage key audiences and, in turn, drive innovation and increased sales for their respective businesses. Presenters will share examples of meetings, incentives and events designed to educate engage and influence the way people think, act and feel, and the measurement methodologies that allow the programs to evolve and become increasingly more effective. In this session you will:

Gain insight into marketplace opinions on this topicUnderstand the philosophy behind engagement, and why it mattersGain insight into various engagement methods

Tuesday, September 23, 2008, 3:15-4:30 p.m.

Wayde Fleener, Manager, Decision Sciences, Carlson Marketing

Measuring What Matters: The Key to Improving Your Meetings and Events

Event and Meeting measurement has been long talked about and rarely executed properly. Measurement is typically used to justify budgets, but what most miss is applying the right techniques to understand how to make events and meetings more effective. Hear real examples, which demonstrate that measuring satisfaction, or the impact on objectives alone, is an incomplete approach to insuring event and meeting effectiveness. In this session you will:

Understand the various forms of event measurementGain insight into which measurement techniques are best for your companyBe introduced to a new measurement technique that allows you to make your events deliver more

Wednesday, September 24, 2008, 10-11:15 a.m.

Jennifer Rosenzweig, Senior Director, Engagement & Events, Carlson Marketing;
Tom Yorton, President and COO, Second City

Not Just for Laughs with Second City: Improv is a Uniting Force for Employees

Improvisation is an innovative employee engagement tool - and it's not just for cheap laughs. You'll get plenty of them but with improve your people also learn skills to make the organization more nimble, collaborative, silo-free and customer-focused. Join the experts from Second City and Carlson Marketing to learn how improve training and humor succeed at breaking down barriers, broaching difficult topics, energizing employees and changing your organization's culture in the best of ways. Come see why laughter truly is the best medicine - no joke! In this session you will learn:

Why best-in-class companies are turning to innovative engagement strategies as key business driversHow improve can support cultural change and breathe new energy into your organizationHow leaders use improve and humor to create agile, innovative, genuinely collaborative and fun - yes, fun - places to work!

Wednesday, September 24, 2008, 1:30-2:45 p.m.

Martha Barss, Senior Vice President, Carlson Marketing Canada;
Rick White, Vice President, Brand & Marketing Management, Scotiabank

Best Practices Case Study: SCOTIABANK: One Team One Goal: Driving All-Employee Engagement in a Global Organization

As Canada's most international bank, Scotiabank continues to aggressively expand its global footprint, and employee recognition has become a cornerstone of the organization's international customer experience strategy. Hear about the design and implementation of Scotia Applause, the bank's award-winning employee recognition program, and learn how it is leveraging this platform to effectively motivate and reward employees in the Caribbean and Latin America. In this session you will learn:

How a flexible recognition platform can allow leaders from across a global organization drive the right activities and behaviors in their local marketsHow an effective stakeholder engagement strategy can help improve the regional adoption of a central managed recognition programHow a commitment to robust program measurement can tangibly inform strategic direction and win D-level support for the program budget

Wednesday, September 24, 2008, 1:30-2:45 p.m.

Jennifer Rosenzweig, Senior Director, Engagement & Events, Carlson Marketing;
Rick Blabolil, CPIM, President, Marketing Innovators;
Tom Miller, President and CEO, The Miller Company

FORUM Panel of Experts: Making the Invisible Visible: Measuring the Intangible Assets of People and Talent

Businesses are increasingly realizing that their worth has less to do with machinery and inventory and more to do with the hidden, intangible assets of the people across their organizations. In this session you will:

Understand the various intangible assets that businesses are now measuringFind out ways to measure your intangible assetsRecognize the challenges of putting hard numbers against soft behaviors

Wednesday, September 24, 2008, 1:30-2:45 p.m.

Luc Bondar, Vice President, Loyalty Marketing, Carlson Marketing
Thomas D. Lacki, Ph.D., Senior Director, Carlson Marketing

Not Just Loyalty: Engagement: How Engagement is Changing Loyalty Programs

This globally focused session will provide a clear definition of engagement, its reality and contributing factors in today's business climate, as well as showcase why engagement should matter in the modern economic world. The session will also include case studies from around the globe highlighting who is doing a good job of rethinking loyalty and moving toward engagement, and why they are taking those important steps. IN this session you will:

Understand the drivers and realities of engagementGain a perspective of engagement approaches from around the worldUnderstand the value of building stronger relationships

# # #

About Carlson Marketing Worldwide
Carlson Marketing helps global Fortune 1000 clients increase their ROI by designing and delivering sales and marketing programs that drive measurable results. Carlson provides its clients with cool new marketing concepts, coupled with rock solid delivery across its two global service offerings - Brand Loyalty and Engagement & Events - supported by six core capabilities: Strategy & Planning; Creative; Interactive & Media; Incentive & Event; Management; Award Services; Technology Services; and Decision Sciences

Carlson Marketing employs 3,000 marketing professionals across 15 countries. www.carlsonmarketing.com

Back to News Releases