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T.G.I. Friday's® Restaurants 'Give Me More Stripes®'Guest Recogntion Program's Membership Surpasses Half Million Mark
Carrollton, TX | October 29, 2008
T.G.I. Friday's restaurants (www.fridays.com) today announced its Give Me More Stripes (www.givememorestripes.com) guest recognition program, the only nationwide in-restaurant program of its kind, now exceeds half a million members.
"Over 500,000 of our best guests have spoken and we continue to listen," said Andrew Jordan, senior vice president of marketing for T.G.I. Friday's USA. "The response to the 'Give Me More Stripes' program has been nothing short of outstanding. We struck a nerve with the consumer by offering a value proposition and an enhanced in-restaurant experience."
In July, Friday's® restaurants formally launched the program, which continues to offer the following immediate perks:
Personalized & customized membership card
Free appetizer or dessert upon sign-up (up to $8 value)
One-time use jump-the-line-pass
$8 certificate for every $100 spent (excluding alcohol)
Exclusive communication about specials and food/drink previews
Program members were also surprised in restaurant with complimentary members-only food such as chips and dip and hummus and chips. Earlier this month, members began receiving a free snack bag of Cheddar and Bacon Potato Skins chips during lunch.
According to a recent survey1 conducted by Harris Interactive® on behalf of T.G.I. Friday's restaurants, nearly nine in ten (87%) of U.S. adults said they would find membership in a restaurant recognition or rewards program appealing. Of those adults, nearly eight in ten (79%) would find complimentary food/drink an appealing feature in a restaurant recognition and rewards program membership.
"We've taken the traditional loyalty program to a higher level by offering value and guest recognition," continued Jordan. "As our membership grows, 'Give Me More Stripes' will continue to evolve because T.G.I. Friday's will shape this special treatment program by listening to what our best guests want."