Carlson wins SAS Scandinavian Airlines account

London, UK | June 18, 2008

Carlson Marketing, which currently undertakes systems work for SAS Scandinavian Airlines, has been awarded the strategic redevelopment of the company's EuroBonus loyalty programme following a competitive pitch.

Carlson has been tasked to help SAS transform EuroBonus into a driver of customer relationships by developing it into a key tool that delivers the new brand promise. The aim is to make EuroBonus the SAS market's leading and most attractive loyalty programme.

Established 16 years ago, the EuroBonus programme is one of Europe's longest standing Frequent Flyer programmes. As an early FFP pioneer it won plaudits for innovation and currently boasts a 2.6 million strong membership.

Mette Ostegraad, vice president of SAS EuroBonus commented, 'Carlson has worked in support of more airline frequent flyer programmes than any other marketing agency. No-one knows more about CRM, and specifically airline CRM, than Carlson Marketing.'

Jonathan Harman, President, EMEA at Carlson Marketing said: "This is ideal work for us. We look forward to developing the scheme with SAS."

SAS Scandinavian Airlines provide non-stop-traffic to, from and via Copenhagen and Stockholm.The aircraft fleet consists of Airbus 340-300s and Airbus A330-300s and also flies to New York, Chicago, Washington and Seattle in the US, Bangkok, Beijing, Tokyo and soon Delhi in Asia, and Dubai in the Middle East.


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Notes to Editors:

Carlson Marketing

We work with clients on consumer, channel/B2B and employee marketing programmes. Our capabilities include Direct, Digital, Data, Loyalty, Strategic Consulting (Peppers & Rogers Group), SP, Experiential, Call Centre, Rewards, Employee Performance Improvement and Meetings & Events, Mobile and Media.

Our clients include BT, Castrol, Diageo, Hyundai, Lloyds TSB, MBNA, McCain, RBS and SAS.

EMEA operations are headquartered in London, with further UK offices in Northampton and Bristol, as well as throughout the region (Belgium, Kuwait, Netherlands, Spain, Turkey and UAE).

Carlson Marketing is a part of privately held Carlson Companies, a global leader in the marketing, travel, and hospitality industries.

For more information on Carlson Marketing please refer to the following websites UK site Corporate site Strategic consulting capability, Peppers & Rogers Group

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