Carlson Marketing Recognized at Annual 2008 Paybefore Awards

Minneapolis, MN | March 07, 2008

Carlson Marketing and its clients Chrysler and the city of Chicago received two awards at the 2008 Paybefore Awards ceremony held at the 2008 Prepaid Card Expo in Las Vegas, Nevada on March 4, 2008. The agency won the Best Corporate Incentive Program for its Chrysler Excellence Program and the Best Claim Card Program for a gun-turn-in project for the city of Chicago.

Carlson Marketing worked with Chrysler to develop the Chrysler Excellence Program to improve dealership personnel behavior to stimulate sales and improve customer satisfaction. The program reinforces the ongoing need for sales certification and product knowledge to provide excellent customer service. Chrysler makes more than 750,000 annual deposits onto the cards of more than 60,000 cardholders through more than 160 different programs.

Carlson Marketing and the city of Chicago created a gun-turn-in program in partnership with Prepaid Cards. Through the program Chicagoans exchanged more than 11,000 guns for Prepaid Cards. The initiative originally set a national record in April 2006 by collecting more than 3,000 guns and later broke its own record in July 2007 with more than 6,700 guns collected.

The Prepaid Card Expo is the world's largest gathering of prepaid, stored value, and emerging payment professionals.

# # #

About Carlson Marketing Worldwide

Carlson Marketing helps global Fortune 1000 clients increase their ROI by designing and delivering sales and marketing programs that drive measurable results. Carlson provides its clients with cool new marketing concepts, coupled with rock solid delivery across its two global service offerings - Brand Loyalty and Engagement & Events - supported by six core capabilities: Strategy & Planning; Creative, Interactive & Media; Incentive & Event Management; Award Services; Technology Services; and Decision Sciences.Carlson Marketing employs 3,000 marketing professionals across 19 countries.

Back to News Releases