Ambition 2015 / Route 2015

The Carlson Rezidor Hotel Group has ambitious goals: to be the number one hotel company to work for and invest with, and to have segment leading, global brands. We intend to grow the company's hotel portfolio by at least 50 percent, reaching at least 1,500 hotels in operation by 2015.

Underpinning these key principles, the group will also maintain a strong focus on the four priority growth initiatives:

Expanding Radisson Blu and Radisson as strong, globally consistent, first class brands
Accelerating the growth of Country Inns & Suites By Carlson in key markets
Growing Park Inn by Radisson as a winning midscale brand across theaters in key countries
Continuing the push in key emerging economies, with added emphasis on midscale

These will be achieved by:

Establishing clear, compelling positioning for each brand
Operationalizing the brand promises
Accelerating development resources and commitment
Winning the revenue battle
Building a global team and organization

Rezidor, as a publicly listed company, is leveraging the relationship with its main shareholder, Carlson. The partnership with Carlson can help Rezidor capture revenue generation and purchasing opportunities, in support of its Route 2015 plan. Carlson has invested significantly in the last few years in revenue generation capabilities, especially in the areas of the web, its industry leading loyalty program Club Carlson, global sales capabilities, relationship with key intermediaries (especially Carlson Wagonlit Travel) and revenue optimization tools. These investments can and will be leveraged by Rezidor.